We hear the term “Digital Content” pop up everywhere but what does it mean? Digital content is any content that exists in the form of digital data, also known as digital media. Digital content comes in many forms, from text, audio, videos files, to graphics, animations, and images. If you are on the internet, most likely you are looking at,…

#CTR and what it means A CTR or a Click-Through-Rate is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. It is a metric used to measure the ratio of users who click on a specific link to the number of…

Search Engine Optimization and how this helps your business rank higher! SEO is the acronym for Search Engine Optimization which is the process of optimizing your website to get organic, unpaid, traffic from search engine results to help ensure that your site ranks higher for relevant keywords and phrases. Understandably, SEO can seem quite complicated…

Why is marketing so important?! The answer is simple – it helps you sell! Isn’t that the reason you started your business in the first place? To sell your products, services and brand. Well, marketing is your friend. Marketing is THE essential driving force to help you reach that end goal. Marketing has come a…